Privacy policy

Last updated: July 20, 2026

This Privacy Policy describes how 5 Twelve Designs, including the Beak & Tide and Saltline Studio brands (“5 Twelve Designs,” “Beak & Tide,” "Saltline Studio", “we,” “us,” or “our”), collects, uses, discloses, and protects your personal information when you visit, use, make a purchase from, or otherwise communicate with us through www.beakandtide.com, www.5twelvedesigns.com, our Shopify-powered storefront, or any related services, social media pages, sales channels, or communications collectively referred to as the “Services.”

For purposes of applicable privacy laws, 5 Twelve Designs is the business responsible for the personal information described in this Privacy Policy.

By using the Services, you acknowledge the practices described in this Privacy Policy. Please do not use the Services if you do not agree with this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with us and may include the following categories.

Information You Provide Directly

When you make a purchase, create an account, contact us, subscribe to marketing communications, submit a review, enter a promotion, or otherwise use our Services, you may provide information such as:

  • Your name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Account username or password

  • Products purchased or considered

  • Order information

  • Customer service communications

  • Reviews, comments, feedback, or other content you submit

  • Marketing and communication preferences

  • Any other information you voluntarily provide

Payment Information

When you make a purchase, payment information may be collected and processed by our payment service providers, including Shopify and Stripe or other payment providers made available through our checkout.

Payment information may include your credit or debit card number, expiration date, billing information, transaction details, and payment authentication information.

We do not generally receive or store your complete payment card number. Payment processing is handled by the applicable payment processor according to its own privacy and security practices.

Information Collected Automatically

When you visit or interact with the Services, we and our service providers may automatically collect information about your device and activity, including:

  • Internet Protocol address

  • Browser type

  • Device type

  • Operating system

  • Device identifiers

  • Approximate location based on your IP address

  • Pages viewed

  • Products viewed

  • Links clicked

  • Referring website or advertisement

  • Search activity

  • Shopping cart activity

  • Checkout activity

  • Purchase activity

  • Date and time of visits

  • Interaction with advertisements or marketing communications

This information may be collected through cookies, pixels, tags, software development kits, web beacons, server logs, and similar technologies.

Information We Receive From Other Sources

We may receive personal information from third parties that help us operate and promote our business, including:

  • Shopify

  • Stripe and other payment processors

  • Printful and other fulfillment or shipping providers

  • Meta, including Facebook and Instagram

  • Google and other analytics or advertising providers

  • Social media platforms

  • Marketing and email service providers

  • Fraud prevention and security providers

  • Business and technology service providers

For example, when you interact with our products through Facebook or Instagram, we may receive information about that interaction in accordance with your settings and Meta’s privacy practices.

2. How We Use Personal Information

We may use personal information for the following purposes.

Providing Products and Services

We use personal information to:

  • Process and fulfill orders

  • Process payments

  • Arrange production, packaging, shipping, and delivery

  • Send order confirmations and shipping updates

  • Manage returns, refunds, cancellations, or disputes

  • Maintain customer accounts

  • Provide customer service

  • Respond to questions and requests

  • Provide features and functionality through our websites

Marketing and Advertising

We may use personal information to:

  • Send promotional emails or other marketing communications when permitted

  • Show advertisements that may be relevant to your interests

  • Measure the performance of advertising campaigns

  • Create audiences for advertising purposes

  • Retarget website visitors with advertisements

  • Recommend products

  • Understand how customers find and interact with our store

  • Promote our products through Facebook, Instagram, Google, or other platforms

Depending on our settings, Shopify and Meta technologies such as the Meta Pixel and Conversions API may collect or receive information about your activity on our store. This may include pages viewed, products viewed, products added to a cart, checkout activity, purchases, contact information, and device information.

You may unsubscribe from promotional emails at any time by using the unsubscribe link in the email. Unsubscribing from marketing messages will not stop transactional communications such as order confirmations, shipping updates, or customer service messages.

Analytics and Business Improvement

We may use information to:

  • Understand website traffic and customer behavior

  • Evaluate product and marketing performance

  • Improve our products, store, advertising, and customer experience

  • Troubleshoot technical issues

  • Develop new products or services

  • Conduct internal reporting and business analysis

Security, Fraud Prevention, and Legal Compliance

We may use information to:

  • Detect and prevent fraud, abuse, security incidents, or illegal activity

  • Protect our customers, business, websites, and legal rights

  • Authenticate transactions and customer accounts

  • Enforce our policies and agreements

  • Respond to legal requests

  • Comply with tax, accounting, regulatory, and legal obligations

  • Resolve disputes or claims

3. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate the Services, remember preferences, understand customer behavior, measure performance, prevent fraud, and support advertising.

Cookies may include:

Essential Cookies

These cookies are necessary for the store to function. They may support shopping carts, checkout, payment processing, account login, security, and fraud prevention.

Functional Cookies

These cookies help remember customer choices and improve website functionality.

Analytics Cookies

These cookies help us understand how visitors use the Services, including which pages and products are viewed and how customers navigate the store.

Advertising Cookies and Pixels

These technologies may be used to measure advertising effectiveness, build advertising audiences, personalize advertising, and show advertisements based on browsing activity.

You may be able to manage cookies through:

  • The cookie banner or privacy preference tools available on our website

  • Your browser settings

  • Your device settings

  • Advertising preference controls provided by Meta, Google, and other platforms

Blocking certain cookies may prevent some portions of the Services from functioning properly.

4. Meta, Facebook, and Instagram Data Sharing

We may use the Facebook and Instagram by Meta sales channel to sync products, operate a product catalog, measure advertising results, and promote products through Facebook and Instagram.

Depending on the data-sharing settings enabled for our Shopify store, Meta technologies may collect or receive information such as:

  • Your IP address

  • Browser and device information

  • Pages and products viewed

  • Items added to your cart

  • Checkout activity

  • Purchase information

  • Name

  • Email address

  • Telephone number

  • City, state, postal code, or country

  • Other information used to match activity with a Meta account

Some information may be converted into a coded or hashed format before being transmitted. Hashing does not necessarily make the information anonymous.

Meta may use information according to its own privacy policy, including for advertising measurement, attribution, audience creation, personalization, security, and other purposes described by Meta.

You can manage certain advertising preferences through your Facebook or Instagram account settings and through the privacy controls made available on our website.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Shopify

Our online store is hosted and supported by Shopify. Shopify processes information to provide ecommerce hosting, checkout, fraud prevention, analytics, customer privacy tools, and related services.

Payment Processors

We disclose transaction and payment-related information to Stripe, Shopify, banks, card networks, and other payment providers necessary to process and authenticate payments.

Production and Fulfillment Providers

Because some of our products are produced and fulfilled through 3rd party providers, we may provide them with information necessary to produce and deliver an order, including:

  • Customer name

  • Shipping address

  • Telephone number

  • Email address

  • Products ordered

  • Order and shipping information

Fulfillment providers use this information to manufacture, package, ship, track, and manage orders.

Shipping and Delivery Providers

We may disclose shipping information to postal services, carriers, delivery companies, customs authorities, and logistics providers.

Advertising and Analytics Providers

We may disclose or make information available to advertising and analytics partners, including Meta and Google, for advertising, analytics, attribution, audience measurement, and campaign performance.

Under certain state privacy laws, disclosure of information for targeted or cross-context behavioral advertising may be legally considered “selling,” “sharing,” or “targeted advertising,” even when no money is exchanged.

We do not sell personal information to third parties for money. However, some of our advertising and analytics practices may be considered a sale or sharing of personal information under certain state laws.

Professional and Business Service Providers

We may disclose information to accountants, attorneys, consultants, website providers, software providers, email service providers, security providers, customer service providers, and other companies that help operate our business.

Legal and Safety Disclosures

We may disclose information when we believe it is necessary to:

  • Comply with applicable laws, regulations, subpoenas, warrants, or legal processes

  • Respond to lawful requests from government authorities

  • Protect our rights, property, customers, employees, or others

  • Investigate fraud, abuse, security incidents, or illegal activity

  • Enforce our agreements and policies

  • Establish, exercise, or defend legal claims

Business Transfers

If our business is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, personal information may be disclosed or transferred as part of that transaction.

6. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. These may include the right to:

  • Request access to personal information we maintain about you

  • Request correction of inaccurate personal information

  • Request deletion of personal information

  • Request a portable copy of certain personal information

  • Obtain information about the categories of information collected and disclosed

  • Opt out of certain targeted advertising

  • Opt out of the sale or sharing of personal information

  • Withdraw consent where processing is based on consent

  • Restrict or object to certain processing

  • Appeal a decision concerning a privacy request

  • Not receive discriminatory treatment for exercising a privacy right

These rights are not absolute and may be subject to legal exceptions. For example, we may retain information needed to complete transactions, comply with tax or accounting obligations, prevent fraud, resolve disputes, or exercise legal rights.

Submitting a Privacy Request

To submit a privacy request, contact us using the information in the “Contact Us” section below.

You may also use any “Your Privacy Choices,” “Do Not Sell or Share My Personal Information,” cookie preference, or data-sharing opt-out link displayed on our website.

We may need to verify your identity before completing a request. Verification may require you to confirm information associated with your account or purchase.

Where legally permitted, an authorized agent may submit a request on your behalf. We may require proof that the agent is authorized to act for you.

7. Targeted Advertising and Opt-Out Rights

We may work with Meta, Google, Shopify, and other advertising providers to deliver advertisements based on activity across websites, applications, devices, or services.

Depending on your location, you may have the right to opt out of:

  • Targeted advertising

  • Cross-context behavioral advertising

  • The sale of personal information

  • The sharing of personal information for advertising

You may exercise available choices through our website’s cookie banner, privacy settings, or data-sharing opt-out page.

You may also adjust advertising preferences directly through Meta, Google, and your browser or mobile device.

Cookie-based opt-out choices may apply only to the browser and device used to make the selection. If you clear your cookies or use another device or browser, you may need to renew your selection.

8. Global Privacy Control

Where required by applicable law and supported by our systems, we may recognize browser-based opt-out preference signals, such as Global Privacy Control.

These signals generally apply only to the browser or device from which the signal is sent.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide the Services

  • Fulfill orders

  • Maintain business and transaction records

  • Provide customer support

  • Comply with tax, accounting, and legal requirements

  • Prevent fraud or abuse

  • Resolve disputes

  • Enforce agreements

  • Protect our legal rights

The retention period may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, internet transmission, storage system, or method of electronic communication is completely secure. We cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of any account credentials and for notifying us if you believe your account or information has been compromised.

11. International Data Processing

Our business is located in the United States. Shopify, Printful, Meta, Stripe, Google, and other providers may process or store information in the United States or other countries.

As a result, personal information may be transferred to, stored in, or processed in countries whose privacy laws differ from those in your place of residence.

Where required, appropriate legal mechanisms may be used to support international transfers of personal information.

12. Children’s Privacy

Our Services are intended for a general audience and are not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13. If you believe a child has provided us with personal information, please contact us so that we can investigate and, where appropriate, delete the information.

Individuals under the age of majority in their jurisdiction should use the Services only with the involvement and permission of a parent or legal guardian.

13. Customer Reviews and Public Content

If you submit a product review, social media comment, photograph, testimonial, or other public content, that content may be visible to other users.

Do not include sensitive or confidential personal information in content you intend to make public.

If you tag, mention, or communicate with us through a social media platform, the platform’s privacy practices also apply.

14. Third-Party Websites and Services

The Services may contain links to websites, applications, social media platforms, or services operated by third parties.

We are not responsible for the privacy, security, accuracy, or content practices of third parties. Your interactions with those parties are governed by their own privacy policies and terms.

We encourage you to review a third party’s privacy policy before providing personal information.

15. Email and Marketing Communications

When you subscribe to marketing communications, we may use your contact information to send product announcements, promotions, brand updates, or other marketing messages.

You may unsubscribe from promotional emails by clicking the unsubscribe link included in the message.

Even after you unsubscribe from marketing, we may continue sending non-promotional communications related to orders, accounts, customer service, security, or legal matters.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, technology, service providers, legal obligations, or privacy practices.

When we update this Privacy Policy, we will revise the “Last updated” date at the top. We may provide additional notice when required by law.

Your continued use of the Services after an updated Privacy Policy becomes effective means that the updated policy applies to your subsequent use of the Services.

17. Contact Us

For questions about this Privacy Policy, our privacy practices, or a privacy request, contact:

5 Twelve Designs

(904)-893-2622
Email: clientservices@5twelvedesigns.com

Parent company website: www.5twelvedesigns.com

Brand website: www.beakandtide.com