Get to know us

Designed on Florida's Coast

5 Twelve Designs was founded in St. Augustine, FL to celebrate the slower pace, natural beauty, and everyday lifestyle of coastal living.

Our company was built on a simple idea: create products people actually want to keep, wear, and use not just scroll past.

What started as a creative outlet has evolved into a focused brand built around two distinct collections, each with its own purpose, but both rooted in intentional design and real-life usability.

The Collections We Create

Beak & Tide: coastal-inspired apparel designed for people who live for salt air, sun, and a laid-back state of mind.

This isn’t tourist-shop clothing, it’s everyday wear with personality, humor, and a point of view.

Coastal Prints: artwork that captures the feeling of coastal living without trying too hard. These pieces are designed to bring character into a space, not just fill a wall.

Saltline Studio: A numbered collection of coastal artwork for apparel inspired by weathered streets, historic architecture, salt air, and the quiet character of life near the water.

A man wearing a dark navy long-sleeve t-shirt with a white 'Beak & Tide' logo on the left chest, paired with khaki pants and a trucker hat, standing outdoors by a wooden dock with water and houses in the background.

Why 5 Twelve Designs Exists

Most products today fall into one of two categories:

  • Overdesigned and impractical
  • Generic and forgettable

5 Twelve Designs creates products that are clean, thoughtful, and built to be used.

Everything is created with a focus on:

  • Simplicity over clutter
  • Quality over quantity
  • Designs that hold up over time

How We Work

We operate as a modern, lean brand:

  • Products are made or fulfilled on demand (no excess inventory, no waste)
  • Every design is created with intention, not churned out for volume

If the design doesn’t meet the standard, it doesn’t get released. It's as simple as that.

The Bottom Line

5 Twelve Designs isn’t trying to be everything to everyone.

It’s about coastal lifestyle without the cliché, art that feels personal, and most importantly, products that earn their place in your life.