Coastal Journal

Why We Don’t Want 5 Twelve Designs to Feel Like a Souvenir Shop
Why We Don’t Want 5 Twelve Designs to Feel Like a Souvenir Shop
5 Twelve Designs was created in St. Augustine with a different idea of coastal style. Here's why we're building collections inspired by the coast without becoming another souvenir brand. Read more...
The Beach Is Better in September
The Beach Is Better in September
A celebration of September at the coast when the crowds thin, the water stays warm, and beach days feel a little slower, easier, and more spontaneous. Read more...
The Things Coastal People Keep in Their Car All Year
The Things Coastal People Keep in Their Car All Year
Beach chairs, backup flip-flops, sunscreen and a cooler that never quite makes it back inside. Here are the things coastal people somehow keep in their cars all year. Read more...
The Unofficial Rules of a Coastal Weekend
The Unofficial Rules of a Coastal Weekend
From sand in the car to beach hair, sunset dinners and plans that never happen on time, these are the unofficial rules every coastal weekend seems to follow. Read more...
Why Beach Towns Feel Different After 5 O’Clock
Why Beach Towns Feel Different After 5 O’Clock
There’s something different about a beach town after 5 o’clock. From sandy post-beach dinners to sunset walks, discover why coastal evenings might be the best part of the day. Read more...
The Best Beach Days Aren’t Always the Perfect Ones
The Best Beach Days Aren’t Always the Perfect Ones
The best beach days aren't always picture-perfect. A casual look at why the unexpected moments, simple traditions and slower pace make coastal living so memorable. Read more...
Why the Coastal Lifestyle Isn't Just for People Who Live at the Beach
Why the Coastal Lifestyle Isn't Just for People Who Live at the Beach
Think the coastal lifestyle is only for people who live on the beach? Think again. Discover why slowing down, embracing the outdoors, and appreciating life's simple moments can bring the... Read more...